Gigi and Max Partners with The Millie Moo Foundation to raise funds for pediatric cancer families

Read our article on how Gigi & Max, local to Davenport, Iowa, is partnering with us to support pediatric cancer families! Read More below.

A local foundation created in honor of a sweet baby girl named Millie reached out about partnering for her birthday. Millie was a farm girl at heart; her mother loved dressing her in Gigi and Max prints, and those joyful images became a cherished part of her family’s story. Millie bravely faced a rare pediatric cancer and, tragically, passed away just weeks after her diagnosis. In her memory the Millie Moo Foundation was established to support families navigating pediatric cancer and to provide scholarships for students pursuing careers in agriculture.

To honor Millie’s love of the farm and to help sustain the foundation’s work, Gigi and Max is proud to donate 25% of retail sales from this farm print release to the Millie Moo Foundation. Proceeds will directly support local families confronting pediatric cancer and fund scholarships for the next generation of agricultural professionals — continuing Millie’s legacy of connection to the land and to community.

This release is especially meaningful because the launch photography features many of Millie’s family members and friends, making the collection both a tribute and a celebration of the people who loved her.

The farm print will be available beginning March 4, 2026, on the Gigi and Max website. We invite you to join us in honoring Millie by wearing this farm print and supporting a foundation dedicated to helping families and cultivating future agricultural leaders.